AVOW specializes in mobile OEM advertising, utilizing targeted strategies such as Dynamic Preloads and Display Advertising to enhance app visibility across alternative app stores and devices. By accessing 86% of the global Android market, AVOW helps app developers reach new audiences and achieve higher user acquisition and engagement rates.
Funding
Funding not disclosed
Founders
Product
Problem
App developers often struggle to gain visibility and user acquisition in a crowded market, particularly within the Android ecosystem where Google Play isn't the only option. Reaching users across diverse devices and alternative app stores requires navigating complex OEM partnerships and varying technical requirements.
Solution
AVOW specializes in mobile OEM advertising, providing app developers with strategies to enhance app visibility and user engagement across alternative app stores and devices. By partnering with leading device manufacturers such as Samsung, Xiaomi, and Huawei, AVOW unlocks access to a vast audience, covering 86% of the global Android market and reaching over 1.5 billion daily active users. AVOW offers a range of solutions, including Dynamic Preloads, Display Advertising, Branding Campaigns, and App Distribution via its KYLN platform, to target users at different stages of the mobile decision journey. The company's proprietary tool, AVOW Intelligence, optimizes mobile OEM inventory in real time, dynamically adjusting to KPI goals and improving engagement.
Target Audience
AVOW primarily serves app developers and publishers looking to expand their reach, increase user acquisition, and improve engagement within the Android ecosystem, particularly in markets where alternative app stores are prevalent.
Features
- Dynamic Preloads: Places apps on devices at the point of sale, ensuring immediate visibility.
- OEM Display Ads: Targets users with tailored ads across various placements within the OEM ecosystem.
- Alternative App Store Promotion: Increases app visibility and downloads within OEM-owned app stores.
- Branding Campaigns: Builds brand awareness and recognition through high-impact ad placements.
- App Distribution via KYLN: Simplifies game distribution across multiple channels without SDK integrations.
- AVOW Intelligence: Optimizes mobile OEM inventory in real time, validated by leading MMPs.
- Diverse Ad Formats: Supports banners, native ads, video ads, and app store ads tailored for different stages of the user journey.
- Advanced Targeting: Offers retargeting, geographic, keyword, appographic, device type, socio-demographic, and user behavior targeting options.