Avelero provides a cloud‑based platform that automates the generation of EU‑compliant Digital Product Passports for fashion brands by ingesting data from Excel files or PLM, ERP, and e‑commerce systems via API. The solution includes a cradle‑to‑gate LCA engine, AI‑driven data enrichment, and a modular passport designer that keeps environmental footprints and regulatory information up to date while enabling interactive customer‑facing features.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion brands operating in the EU must generate Digital Product Passports (DPPs) that meet the Eco‑Design for Sustainable Products Regulation (ESPR) and the French Anti‑Waste Law (AWL). Creating these passports requires aggregating product data, calculating environmental footprints, and maintaining regulatory updates, which is time‑consuming and often requires specialized expertise. Delays in compliance can block market entry and limit the ability to use passports as a customer‑engagement tool.
Solution
Avelero offers a cloud‑based platform that automates the end‑to‑end creation of EU‑compliant DPPs within days. Users can upload raw article data or connect their PLM, ERP, and e‑commerce systems via API, after which the platform normalizes and stores the information. An integrated life‑cycle assessment (LCA) engine computes carbon and water impacts using validated cradle‑to‑gate data, and AI‑driven enrichment fills any missing fields. Brands then design modular, on‑brand passport pages—customizing typography, colors, and layout—and embed care guides, repair services, resale options, and direct links to product listings or newsletters. The system continuously syncs with source data to keep passports up to date with the latest ESPR and AWL requirements, turning compliance into a dynamic, customer‑facing experience.
Target Audience
The primary customers are mid‑size to large fashion brands and apparel manufacturers that need to launch EU‑compliant digital product passports while enhancing post‑purchase engagement and extending product lifecycles.
Features
- Drag‑and‑drop upload of Excel, PDF, or CSV files with automatic parsing and data transformation
- Bi‑directional API connectors for PLM, ERP, and e‑commerce platforms to keep product attributes synchronized in real time
- AI‑powered data enrichment that detects and completes missing product information based on learned patterns
- Cradle‑to‑gate LCA engine delivering carbon and water footprint estimates from material and production inputs
- Modular passport designer allowing brand‑specific typography, color palettes, layout rules, and reusable templates across the catalog
- Built‑in compliance engine aligned with ESPR and AWL, providing automated regulatory checks and updates
- Embedded interactive modules for care guides, repair service links, resale options, and direct calls‑to‑action (e.g., newsletter sign‑ups, product cross‑selling)