Auzi creates luxury, handcrafted covers for behind-the-ear and receiver-in-canal hearing aids. These decorative accessories transform hearing devices into fashion statements, allowing users to express personal style and overcome social stigma.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals who use behind-the-ear (BTE) and receiver-in-canal (RIC) hearing aids often perceive them as purely functional devices, leading to a desire to conceal them due to social stigma. This can result in reduced confidence and a reluctance to fully embrace hearing assistance technology.
Solution
Auzi offers a line of luxury, handcrafted covers designed to enhance the aesthetic appeal of BTE and RIC hearing aids. These accessories transform hearing devices into fashion statements, allowing users to express personal style and overcome any perceived stigma associated with hearing loss. By providing an elegant way to adorn hearing aids, Auzi aims to make them a desirable and visible part of an individual's overall look. The company also offers a bespoke service for custom designs.
Target Audience
The primary target audience includes individuals who use BTE and RIC hearing aids and are seeking to personalize their devices and express their personal style. This also extends to those who wish to overcome the social stigma sometimes associated with hearing aids.
Features
- Handcrafted decorative covers specifically designed for BTE and RIC hearing aid models.
- Available in a range of styles, including collections like "Horoscope" and "Luxe," featuring precious metals and gemstones.
- Bespoke design service allowing for custom creations based on individual preferences and specifications.
- Materials include gold-plated silver, 18k gold, platinum, and various gemstones.
- Each product is delivered in a personalized jewelry box.
- Offers free worldwide shipping with no hidden fees.