AutoWeb operates a digital platform that connects car shoppers with dealers by offering searchable listings, reviews, and brand/type exploration tools. The company also generates performance‑based marketing solutions for automotive manufacturers and dealers, using data‑driven campaigns to drive qualified leads. Its Research Center provides articles and guides that help consumers evaluate vehicles and make informed purchasing decisions.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Automotive dealers often pay for broad advertising that generates low‑quality traffic, while consumers must piece together information from disparate sources to compare vehicles, pricing, and specifications.
Solution
AutoWeb provides a performance‑based marketing platform that serves targeted, cost‑per‑lead ads to consumers actively researching cars. The platform includes a research center with articles, reviews, and buying guides, plus an advanced vehicle search that lets users filter by attributes such as ground clearance, price range, body type, and make. Leads are delivered to dealers only when a consumer expresses genuine interest, ensuring advertisers pay only for qualified inquiries. Real‑time analytics give dealers visibility into lead volume, source performance, and conversion metrics. By linking millions of U.S. buyers with dealer inventories, AutoWeb streamlines the path from online research to showroom visit.
Target Audience
Primary customers are new‑ and used‑car dealers seeking high‑quality, performance‑based leads, and U.S. car shoppers who want a single source for vehicle comparison and purchasing information.
Features
- Performance‑based ad buying model that charges dealers per qualified lead rather than per impression
- Advanced vehicle search engine with multi‑attribute filters (e.g., ground clearance, price, body type, make/model)
- Research center offering editorial content, reviews, and buying‑guide articles to educate shoppers
- Lead delivery integration with dealer websites and CRM systems for seamless follow‑up
- Real‑time dashboard displaying lead source, demographics, and conversion analytics
- Mobile‑responsive design ensuring consistent experience across desktop and handheld devices