AuthentifyIt provides a digital passport for each physical product using QR codes, NFC tags and embedded security layers, enabling real‑time traceability from raw material to end‑of‑life. The system lets consumers instantly verify authenticity and access product information without a separate app, while delivering brands continuous data on usage, compliance and sustainability for better logistics and post‑sale engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to prove product authenticity, ensure traceability throughout the supply chain, and engage consumers after purchase, especially as regulations demand transparent sustainability data and counterfeiting threatens brand reputation.
Solution
AuthentifyIt offers an intelligence operating system that assigns a unique digital passport to each physical item using QR codes, NFC tags, and embedded validation layers. The passport records the product’s full lifecycle—from raw material sourcing and manufacturing to distribution, resale, reuse, and recycling—providing real‑time traceability and compliance with emerging Digital Product Passport regulations. Consumers can verify authenticity instantly by scanning the item, gaining access to personalized information, services, and offers without needing a separate app. Brands receive continuous data streams on product usage and consumer behavior, enabling smarter logistics, sustainability reporting, and post‑sale engagement. The platform integrates via simple APIs, allowing existing enterprise systems to ingest the digital history without major workflow changes.
Target Audience
Primary customers are consumer goods manufacturers, fashion and apparel brands, and retailers that need secure product authentication, supply‑chain transparency, and direct post‑sale consumer engagement.
Features
- Unique digital identity per item generated through QR, NFC, and embedded security layers
- Multi‑layered, self‑verifying authenticity checks that protect against counterfeiting
- End‑to‑end traceability capturing material, production, distribution, resale, reuse, and recycling data in real time
- Consumer‑facing scan experience delivering authenticity confirmation, product instructions, rewards, and support without a dedicated app
- Sustainability module that logs material composition, environmental impact, and circular actions, supporting automated ESG reporting
- API‑driven integration for seamless data flow into ERP, CRM, and analytics platforms