Authena provides a plug-and-play solution that utilizes IoT devices and blockchain technology for real-time monitoring, tracking, and authentication of individual products across various industries. This system addresses issues of counterfeiting and poor traceability, ensuring product integrity and enhancing supply chain transparency.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Counterfeiting, smuggling, and the absence of robust traceability systems can severely damage brand reputation, reduce sales, endanger end-user health, and increase environmental risks across various industries. Current solutions often lack the ability to monitor individual products in real-time throughout the supply chain.
Solution
Authena offers a plug-and-play solution that combines IoT devices and blockchain technology to provide real-time monitoring, tracking, and authentication of individual products. The system allows brands to steer the entire supply chain in real-time, ensuring data transparency and enabling digital audits. By integrating IoT devices like geo-locators, environmental sensors, and customizable tags with blockchain security, Authena's framework delivers end-to-end traceability, condition monitoring, and anti-counterfeiting measures. End users can instantly verify product authenticity and access its history and certifications via the Authena app or direct NFC connection.
Target Audience
The primary target audience includes brands in pharmaceuticals, cosmetics, perfumes, and food & beverages seeking to protect their products from counterfeiting, ensure traceability, and enhance user engagement.
Features
- Real-time product monitoring across countries and distribution channels
- Integration of blockchain and IoT devices (geo-locators, environmental sensors, customizable tags, physical/digital seals, transponders)
- Producer dashboard with AI-enabled tools for real-time supply chain management, data verification, live alerts, and advanced analytics
- User interface (Authena app or direct NFC) for instant product authenticity checks and access to product history and certifications
- End-to-end traceability and condition monitoring
- Customizable tags and physical/digital seals for product protection
- Compatibility with B2C and complex B2B environments