The startup operates a digital platform that archives and showcases previously unseen Australian arts and designs, enabling users to access and explore a rich repository of design history. This platform addresses the lack of visibility and appreciation for Australia's diverse artistic heritage, allowing consumers to engage with and learn about significant cultural artifacts.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Australia's rich artistic and design heritage often remains hidden from public view, lacking the exposure needed for appreciation and understanding. Many original textile designs, particularly those from the post-war era to the present, have been unseen for decades, limiting access to a significant part of the country's cultural identity.
Solution
The Australian Museum of Design (AMoD) addresses this problem by digitizing, archiving, and showcasing a vast collection of original, hand-drawn Australian textile designs. The platform offers access to over 10,500 designs, including works from iconic artists like Florence Broadhurst and Collette Dinnigan, transforming them into wallpapers, fabrics, and limited-edition art. AMoD also provides resources such as interviews with artists and designers, offering insights into the creative process and historical context of the designs. By making these designs globally accessible, AMoD aims to revive interest in Australian design history and inspire contemporary applications in fashion, home décor, and other creative fields.
Target Audience
The primary audience includes interior designers, architects, textile enthusiasts, researchers, and consumers interested in Australian design history and unique artistic creations.
Features
- Digital archive of over 10,500 original, hand-drawn textile designs from Australian artists spanning from post-war to today.
- Digitization of the Florence Broadhurst collection, making her designs accessible for various applications.
- Exclusive access to textile and embroidery designs by Collette Dinnigan.
- Limited edition art prints on museum-grade cotton art paper using giclée digital printing.
- Reproduction of designs as wallpapers and fabrics.
- Digital design exchange for embroiderers, offering digitized embroidery files under a special license and membership.
- Online calculator for estimating wallpaper quantity needs.
- Interviews with artists, designers, and researchers providing context and stories behind the designs.