AURA provides a personalized holistic health assessment platform that combines behavioral psychology with ancient and modern medical practices to address women's unique health challenges. By offering tailored diagnostic kits and wellness plans, AURA helps women identify and manage issues related to hormonal imbalances, mental health, and overall well-being.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Women often face unique health challenges related to hormonal imbalances, mental health, and overall well-being that are not adequately addressed by conventional medical practices. Many women feel unheard by healthcare professionals and struggle to find personalized, holistic solutions that integrate both physical and mental health aspects. This can lead to dissatisfaction with available treatments and a lack of support in managing their specific health concerns.
Solution
AURA Fem Health provides a comprehensive platform designed to address women's health needs through a combination of diagnostic tools, personalized wellness plans, and community support. The platform begins with a holistic self-assessment that evaluates the user's mind, body, and environment to identify potential imbalances and health concerns. Based on the assessment results, AURA generates a detailed personalized plan that may include recommendations for specific diagnostic kits to further investigate hormonal or other health markers. Users can then order these kits, collect samples at home, and receive results via a secure dashboard, with options for specialist consultations to discuss findings and treatment options.
Target Audience
The primary target audience includes women experiencing PMS, peri-menopause, menopause, mental health issues, or hormonal imbalances, as well as those seeking a more holistic and personalized approach to their overall well-being.
Features
- Holistic self-assessment covering mental, physical, and environmental factors impacting women's health
- Personalized reports and wellness plans based on assessment results and individual needs
- At-home diagnostic kits for thyroid function, cortisol levels, and female hormone analysis (Estrogen, Progesterone, Testosterone, DHEA)
- Secure dashboard for accessing test results and tracking progress
- Access to a community forum for sharing stories and support with other women
- Integration of behavioral psychology principles to promote long-lasting lifestyle changes
- Wellness kits containing curated products designed to support sleep, migraine care, and PMS relief