AURA Devices manufactures the AURA Strap 2, a wearable device that integrates with Apple Watch to provide real-time body composition and hydration level measurements using bioimpedance analysis. This technology enables users to track changes in fat, muscle, and water levels, facilitating more effective fitness and dietary planning.
Funding
Funding not disclosed
Founders
Product
Problem
Tracking body composition changes, such as fat, muscle, and water levels, typically requires expensive and inconvenient clinical assessments. Existing consumer wearables often lack the accuracy and comprehensive data needed for effective fitness and dietary planning.
Solution
AURA Devices offers the AURA Strap 2, a wearable device that seamlessly integrates with Apple Watch to provide real-time body composition and hydration level measurements. Utilizing bioimpedance analysis, the AURA Strap 2 enables users to monitor changes in fat, muscle, and water levels directly from their wrist. The accompanying AURA app provides personalized recommendations and analytics to help users achieve their fitness goals more efficiently. Measurement data and trends are readily available on both the Apple Watch and iPhone, facilitating informed adjustments to workout routines and dietary plans.
Target Audience
The primary audience includes health-conscious individuals, fitness enthusiasts, and Apple Watch users seeking detailed body composition analysis for optimizing their training and nutrition strategies.
Features
- Bioimpedance analysis for measuring body composition, including fat, muscle, protein, bone, and water levels
- Compatibility with Apple Watch Series 3 to Series 10, including SE and Ultra 2 models, in both 38/40/41mm and 42/44/45/49mm sizes
- Wireless connectivity via BLE 4.2+ for fast and reliable data transfer to the AURA app
- Full synchronization with Apple HealthKit for integration with other health and fitness apps
- Water resistance, suitable for daily wear and workouts (up to 50cm/20 inches of immersion)
- Up to 6 months of battery life using a replaceable CR1632 coin battery
- Available in multiple colors with interchangeable sport loops for a customizable fit
- Measurement accuracy of 95%+ compared to DEXA scans, according to internal research