Augment is a marketplace platform that facilitates the buying and selling of shares in private companies, enabling users to post anonymous orders, negotiate deals, and execute transactions seamlessly. It addresses the lack of liquidity and transparency in private equity markets by providing real-time pricing data and a secure environment for accredited investors and shareholders to trade equity efficiently.
Funding
$4.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GSFounders
Product
Problem
Private company stock is difficult to trade due to a lack of transparency and established marketplaces, making it challenging for shareholders to find buyers and for investors to access pre-IPO equity. This illiquidity can prevent early shareholders from realizing returns and limit investment opportunities in high-growth companies.
Solution
Augment provides a marketplace platform designed to facilitate the buying and selling of shares in private companies. The platform allows accredited investors, shareholders, and brokers to connect, negotiate deals, and execute transactions for blocks of shares. Augment offers real-time pricing data derived from orders, executed trades, and financing rounds, providing users with insights into market valuations. The platform also provides anonymity until a deal is reached, and manages contracts, paperwork, and company notifications to streamline the transaction process.
Target Audience
Augment primarily serves accredited and institutional investors, shareholders of private companies, and private market brokers seeking to trade shares in pre-IPO companies.
Features
- Anonymous order posting to gauge market interest without revealing identity
- Real-time pricing data sourced from orders, trades, and financing rounds
- Direct negotiation with counterparties through an anonymous messaging system
- Digital deal execution engine to automate contracts, paperwork, and notifications
- Portfolio tracking to monitor holdings and price changes
- Auction functionality for sellers to offer shares to multiple buyers
- Broker-dealer registration with FINRA and the SEC