The startup develops a video gaming module that integrates analog toys with digital gaming through augmented reality technology, allowing users to control toys via a smartphone application. This technology enhances the gaming experience by creating a real-time virtual environment that interacts with the physical surroundings.
Funding
$4.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional toys and games often lack the engagement and interactivity that today's tech-savvy users expect. Integrating physical play with digital experiences can be challenging, requiring complex setups and expensive hardware. This limits the potential for immersive and educational play that blends the real and virtual worlds.
Solution
Augmented Robotics develops augmented reality (AR) applications that digitalize physical products and spaces, creating immersive and interactive experiences using only a smartphone. Their patented AR technology allows users to interact with virtual elements in real-time, superimposed onto their physical surroundings, without the need for AR glasses or additional hardware. The company offers end-to-end AR solutions, including concept creation, design, technology development, app creation, and ongoing support, enabling businesses to enhance their products with gamified AR interactions. Augmented Robotics' solutions cater to a range of applications, from enhancing toys and board games to creating location-based AR experiences for theme parks and museums.
Target Audience
The primary audience includes toy and game manufacturers, businesses seeking to digitalize their physical products or spaces, educators looking for innovative learning tools, and consumers interested in immersive AR gaming experiences.
Features
- Patented smartphone AR technology for real-time interaction between virtual and real-world elements
- Precise detection of real 3D objects, enabling virtual elements to interact and react to their movements
- AR integration for various products, including toys, board games, construction kits, and RC cars
- Location-based AR solutions for city landscapes, theme parks, museums, and history tours
- RoboHeart Hercules board: an ESP32-based, Arduino-compatible board with motor outputs, WiFi, and Bluetooth connectivity for maker projects
- Zombie Crasher AR: an AR game where users crush virtual zombies with a real toy car using their smartphone as an AR lens
- AR Battle Core: an AR game where users defend a virtual mineral from aliens using a remotely controlled AR tank
- Custom mobile and web app development for AR experiences