Audyence operates a programmatic media platform specifically designed for B2B lead generation advertisers. This platform integrates cost-per-lead inventory with workflow automation to simplify the planning, purchasing, and management of lead generation campaigns across various publishers. The core value is delivering higher ROI through transparent, efficient CPL acquisition and reduced time-to-market for demand generation efforts.
Funding
Funding not disclosed
Founders
Product
Problem
B2B marketers often struggle to achieve predictable ROI from demand generation campaigns due to a lack of transparency in lead sources, inefficient campaign workflows, and reliance on cost-per-impression or pay-per-click models that don't guarantee conversions. This results in wasted ad spend, lengthy time-to-market, and difficulty scaling lead generation efforts across multiple publishers.
Solution
Audyence provides a real-time demand (RTD) platform that enables B2B advertisers to purchase media on a cost-per-lead basis, ensuring they only pay for actual conversions. The platform automates campaign planning, purchasing, and management across multiple publishers, streamlining workflows and reducing time-to-market by up to 95%. By offering full transparency into lead sources and processes, Audyence eliminates black boxes and hidden intermediaries, allowing marketers to optimize campaigns for increased conversion rates and higher ROI.
Target Audience
Audyence primarily serves B2B marketing teams, demand generation specialists, and marketing agencies seeking to improve the efficiency and ROI of their lead generation campaigns.
Features
- Programmatic media buying on a cost-per-lead (CPL) basis
- Automated campaign management across multiple B2B publishers
- Real-time performance tracking and optimization
- Lead source and process transparency
- Precision targeting and fraud detection
- Data-driven insights to improve lead-to-sale conversion rates
- Workflow automation to reduce time-to-market