Audience Town offers a marketing platform tailored for new‑construction home builders, agencies, and ad‑tech advertisers that uses its proprietary Whengine™ engine to identify in‑market home movers and provide detailed buyer profiles. The platform combines real‑time audience data with unified campaign management, performance analytics, and optional attribution tools, enabling users to target verified prospects across digital, CTV, direct mail and other channels while linking marketing spend to actual home sales.
Funding
$10.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Home builders and real‑estate marketers struggle to identify and reach qualified home‑buyer prospects because traditional analytics and advertising tools lack granular, property‑related consumer data and cannot attribute marketing spend to actual sales.
Solution
Audience Town provides a marketing platform built specifically for new‑construction home builders, agencies, and ad‑tech advertisers. Its proprietary Whengine™ engine processes hundreds of billions of daily data events to generate real‑time profiles of in‑market movers, including demographics, financial health, and property ownership signals. The platform combines these insights with a unified dashboard that tracks traffic, campaign performance, and full‑funnel attribution through CRM integration. Users can activate audiences across digital, CTV, direct mail, and other channels, while optional add‑ons enable custom retargeting, community competitive assessments, and managed ad services. By linking anonymous web visits to verified buyer profiles, the solution helps clients optimize spend, improve lead quality, and increase home sales.
Target Audience
Primary customers are new‑construction home builders and multifamily developers, as well as marketing agencies and ad‑tech advertisers that manage campaigns for these builders.
Features
- Whengine™ data engine aggregates over 300 billion daily events from 200+ partners to deliver mover predictions, property insights, and financial attributes.
- Real‑time analytics foundation showing channel performance, traffic quality, and buyer behavior at the community level.
- Integrated ad activation across Google, Meta, CTV, streaming audio, direct mail, geotargeting, and major DSPs/SSPs.
- Attribution add‑on with 1:1 lead matching, CRM enrichment, and full‑funnel visibility from click to home closing.
- Community Assessment tool for hyper‑local competitive benchmarking of pricing, features, and market demand.
- Audience Targeting add‑on for building custom retargeting segments and pushing them to platforms like Meta with a single click.
- White‑glove onboarding, dedicated customer success manager, and unlimited user access included in every plan.
- Flexible pricing starting around $2,000 per month (≈1‑3 % of a community’s marketing budget) with a 60‑day free trial.