AudienceProject offers an independent cross-media measurement platform that provides cookieless audience insights across digital and Connected TV channels. Our solution enables advertisers and agencies to unify campaign performance data, optimize spend, and understand full-funnel impact.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and agencies face challenges in accurately measuring campaign performance across diverse media channels, leading to inefficient ad spend and a lack of clarity on full-funnel impact. The fragmented digital landscape, coupled with the deprecation of third-party cookies, further complicates the ability to gain reliable, cookieless audience insights. This opacity hinders data-driven decision-making for campaign optimization and strategic budget allocation.
Solution
AudienceProject provides an independent cross-media measurement platform designed to deliver comprehensive, cookieless audience insights. Our technology enables advertisers and agencies to understand campaign performance across various channels, including open web, social media, online video, and Connected TV. By integrating directly with platforms and ad servers, we offer a unified view of campaign effectiveness, allowing for in-flight optimization and a clear understanding of how each channel contributes to overall campaign goals. This data-driven approach empowers clients to maximize reach, improve efficiency, and confidently make informed marketing decisions.
Target Audience
Our primary clients are advertisers and advertising agencies seeking to optimize their media investments and gain a clearer understanding of campaign performance across multiple channels.
Features
- Cross-media measurement capabilities across digital and linear TV channels.
- Cookieless measurement methodology leveraging advanced technology and robust data validation.
- Direct integrations with major advertising platforms and ad servers for comprehensive data capture.
- Full-funnel measurement, including reach, frequency, and brand impact metrics.
- Continuous data access for in-flight campaign optimization.
- Proprietary panel data for validation and deduplication of campaign reach.
- API access for seamless data integration into existing workflows.
- Audience insights and actionable recommendations through professional services.