LatAm
LatAm provides advanced measurement solutions for TV and streaming audiences across five Latin American markets, delivering minute-level, deduplicated cross-platform ratings and advertising metrics. The platform combines linear TV and streaming data into a single currency, built on set-top-box return-path data and Smart-TV ACR to reduce zero-rating minutes and deliver robust metrics even for smaller networks.
- Advertising Technology
- Data & Analytics
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Media buyers, broadcasters, and streaming platforms in Latin America lack a unified, granular view of audience behavior across linear TV and streaming. Traditional measurement approaches often fail to deduplicate viewers who watch the same content on multiple platforms, leading to inflated reach figures and inaccurate advertising decisions.
Solution
LatAm provides advanced measurement solutions for TV and streaming audiences, delivering minute-level, deduplicated, cross-platform ratings and advertising metrics. The platform combines linear TV and streaming data into a single currency, allowing networks, advertisers, and agencies to compare programs and dayparts on one consistent scale. It measures ad impressions across linear TV and CTV/OTT, evaluating unique reach, unified frequency, and campaign exposure. Built on set-top-box return-path data (RPD) and Smart-TV ACR, the big-data approach reduces zero-rating minutes and provides robust metrics even for smaller networks across five Latin American markets.
Target Audience
Primary customers are broadcasters, streaming platforms, advertisers, and media agencies operating in Latin America that need accurate cross-platform audience measurement for planning, buying, and evaluating advertising campaigns.
Features
- Minute-level ratings, share, and reach with deduplicated cross-platform audiences
- Ad impressions and overlap measurement across linear TV and CTV/OTT, including unique reach and unified frequency
- Big-data measurement built on set-top-box return-path data (RPD) and Smart-TV ACR
- Audience profiling and flexible delivery options including dashboards, web app, and data feeds
- Coverage across five Latin American markets: Colombia, México, Chile, Brasil, and Rep. Dominicana