Attyro is a trust infrastructure platform that connects product claims to verifiable evidence like lab reports, certifications, and traceability records. It helps brands publish trust pages, enables consumers and businesses to verify claims, and gives AI agents structured, standards-mapped data for reliable product evaluation.
Funding
Funding not disclosed
Founders
Product
Problem
Product claims are often backed by evidence that is scattered across PDFs, emails, spreadsheets, and messaging apps, making it difficult for brands to demonstrate authenticity and for consumers, buyers, and AI systems to validate those claims. This fragmentation undermines trust, slows purchasing decisions, and prevents AI from reliably assessing the evidence behind a product.
Solution
Attyro provides a trust infrastructure that centralizes product claims and their supporting evidence into a single, verifiable platform. Brands add claims, upload proof, and map evidence against relevant standards; Attyro then evaluates the completeness, validity, and relevance of the submissions and generates a Product Trust Page. This page displays claim verification status, a trust score, lab test history, certifications, sourcing records, and standards mapping. Consumers, business buyers, and AI agents can all access this structured evidence, enabling faster, more confident decisions while allowing brands to keep proof organized and current.
Target Audience
Primary users are brands that need to demonstrate product authenticity, consumers seeking transparent product information, and businesses, institutions, and AI systems that require verifiable evidence for procurement and evaluation.
Features
- Product Trust Page that consolidates claim summaries, verification status, trust scores, and downloadable reports
- Evidence validation engine that assesses completeness, validity, and relevance of uploaded documentation
- Standards mapping to align product evidence with relevant industry frameworks and requirements
- Evidence freshness monitoring to track validity and flag outdated certifications or reports
- Traceability support for ingredient or raw-material sourcing, process details, and safety checks
- Structured data output designed for AI agent discovery, including claim status and evidence links