Attribuly provides a multi-touch attribution solution for Shopify merchants, utilizing a real-time engine and a 365-day first-party cookie to accurately track customer interactions across various marketing channels without the need for tracking codes. This technology addresses the challenge of incomplete attribution data, enabling businesses to optimize their marketing budgets and improve return on ad spend (ROAS) by identifying the true sources of conversions.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Shopify merchants often struggle with incomplete marketing attribution data due to limitations of standard analytics tools and evolving privacy restrictions. This makes it difficult to accurately assess the performance of different marketing channels and optimize ad spend.
Solution
Attribuly offers a multi-touch attribution solution designed to provide Shopify merchants with a comprehensive understanding of their marketing performance. By utilizing a real-time engine and a 365-day first-party cookie, Attribuly accurately tracks customer interactions across various marketing channels without requiring complex tracking code management. This enables businesses to identify the true sources of conversions, optimize their bidding algorithms, and improve return on ad spend (ROAS). The platform integrates with Shopify Web Pixels and offers server-side tracking to overcome limitations imposed by privacy policies and ad blockers.
Target Audience
Attribuly is designed for Shopify merchants, particularly small and medium-sized businesses (SMBs), who are running omnichannel marketing campaigns and need accurate attribution data to optimize their marketing budgets.
Features
- Real-time attribution engine for accurate tracking of customer interactions
- 365-day first-party cookie to identify returning visitors and improve retargeting
- Multi-touch attribution models to assess the value of ads at various stages of the user journey
- Server-side tracking to overcome limitations imposed by privacy policies and ad blockers
- Conversion feed data to Facebook CAPI & Google Ads for increased conversion rates
- Centralized dashboard for blended ROAS, CPA, CVR, profit, and other key metrics
- Short link generation for tracking success of specific campaigns
- Creative attribution to identify best-performing creatives
- Influencer attribution to measure and improve influencer marketing efficiency
- Ability to create audience segments based on RFM algorithm or user behavior for precise targeting