AtTheRate provides an AI‑driven platform that consolidates marketplace and ad‑platform data into a single dashboard, delivering unified reporting, automated recommendations, and one‑click campaign execution for sellers and brands. By integrating directly with Flipkart Ads, it eliminates manual data stitching and helps users optimize spend, reducing wasted budget and improving campaign performance.
Funding
Funding not disclosed
Founders
Product
Problem
Advertising agencies and brands must manually gather performance data from multiple marketplace and ad‑platform dashboards, then stitch reports together to make budget decisions. This fragmented workflow leads to delayed insights, guesswork in scaling or pausing campaigns, and wasted ad spend.
Solution
AtTheRate provides an official Flipkart Ads integration combined with a cross‑platform marketing hub that consolidates campaign data from Flipkart and other major ad networks into a single dashboard. The platform applies AI‑driven analytics to surface actionable recommendations for day‑parting, budget allocation, and product‑level performance, enabling one‑click execution of scaling or pausing decisions. Real‑time unified reporting eliminates the need for manual data stitching, while the AI engine continuously monitors campaigns to flag optimization opportunities as they arise. Users can also access API and SDK tools to automate data pipelines, integrate with data warehouses, and extend the platform’s functionality within their existing tech stack.
Target Audience
Primary customers are digital advertising agencies and e‑commerce brands that run multi‑channel marketplace campaigns and need a consolidated, AI‑enhanced workflow for performance management.
Features
- Unified dashboard that aggregates metrics from Flipkart Ads, Google Ads, Meta, Amazon, TikTok, and 150+ other platforms
- AI‑powered campaign intelligence offering automated budget and day‑parting recommendations with one‑click execution
- Built‑in reporting and visualization tools that provide a single source of truth for all active campaigns
- API and SDKs (Python, JavaScript) for programmatic access to cross‑channel performance data and custom automation
- Integration guides and connectors for major data warehouses such as BigQuery, Snowflake, and Redshift
- Support for product‑level insights and ARIA intelligence to improve ROAS and reduce manual analysis time