Attention develops AI agents that learn from recorded sales conversations across calls, emails, and CRMs. These agents automate administrative busywork such as follow-ups, next steps, and CRM updates for sales teams. The platform provides AI coaching scorecards and insights to improve forecasting accuracy and pipeline hygiene.
Funding
$16.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.



Founders
Product
Problem
Sales teams often struggle with the time-consuming and manual process of updating CRM records and drafting personalized follow-up emails after sales conversations. This administrative burden reduces selling time and can lead to inconsistent data entry and delayed communication, hindering overall sales performance.
Solution
Attention is an AI-powered platform designed to automate CRM updates and generate customized follow-up emails based on the content of sales calls. By analyzing call data in real-time, the platform identifies key discussion points and automatically populates relevant CRM fields, eliminating manual data entry. Attention also uses natural language processing (NLP) to draft personalized follow-up emails tailored to each conversation, ensuring timely and relevant communication with prospects. The platform provides coaching scorecards to guide sales reps in real-time, reinforcing sales methodologies and improving onboarding.
Target Audience
Attention is designed for revenue teams, sales leaders, and sales representatives who want to reduce administrative tasks, improve sales performance, and ensure consistent CRM data.
Features
- Real-time call analysis using AI to identify key discussion points and action items
- Automated CRM updates with one-click data entry, eliminating manual input
- AI-powered follow-up email generation customized to each sales conversation
- Coaching scorecards that provide real-time guidance to sales reps during calls
- Integration with video conferencing tools to automatically join and analyze calls
- Compatibility with any CRM system for seamless data transfer
- Custom triggers to guide reps to follow specific sales methodologies
- Knowledge center functionality to transform the CRM into a central repository of sales information