Atom11
Atom11 is a retail-aware Amazon PPC software platform that automates bid and budget adjustments based on real-time inventory, Buy Box status, and other seller-central signals. The platform unifies advertising and retail data in a single view, offering granular hour-level dayparting, an AI assistant called Neo for root-cause analysis, and version-controlled campaign states. Trusted by 2,000+ brands and agencies managing over 3 million ASINs and $2.3 billion in annual revenue, Atom11 emphasizes "glass-box" automation with full pre- and post-automation performance visibility.
- Advertising Technology
- Software Only
- Artificial Intelligence
- AI Agents
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Amazon sellers and agencies often struggle to manage PPC campaigns efficiently because bid and budget decisions are made without real-time awareness of critical retail signals like inventory levels, Buy Box status, and pricing changes. This disconnect leads to wasted ad spend, missed sales opportunities during stockouts, and time-consuming manual analysis across multiple dashboards.
Solution
Atom11 provides a retail-aware Amazon PPC automation platform that integrates advertising and retail data into a single, unified view. The software automatically adjusts bids and budgets based on real-time seller-central signals, such as pausing campaigns when inventory is low or Buy Box is lost, and resuming them upon replenishment. It offers granular hour-level dayparting to optimize bids based on conversion patterns, and its "glass-box" automation approach provides complete pre- and post-automation performance analytics at the keyword level. An integrated AI assistant, Neo, answers account-level questions and performs root-cause analysis for sales fluctuations, while version control allows users to save and roll back entire campaign states before major events like Prime Day.
Target Audience
Primary customers are Amazon brands, sellers, and agencies in 18+ countries, particularly enterprise-level sellers and PPC specialists managing large product catalogs and significant ad spend.
Features
- Retail-aware automation that integrates inventory, Buy Box, and other seller-central signals into bid and budget decisions
- Hour-level dayparting controls for adjusting bids based on real-time conversion patterns
- Glass-box automation with a Performance Monitor showing keyword-level performance pre- and post-automation
- AI assistant Neo for root-cause analysis and account-level Q&A, plus MCP integration for connecting to Claude
- Version control to save, compare, and roll back complete campaign states (bids, budgets, placement modifiers) before major events
- Unified analytics view comparing Amazon PPC and Amazon DSP data, with Amazon Marketing Cloud query capabilities without SQL
- Flexible automations for keyword harvesting, search term negation, and customizable rules
- Excel-like pivot reporting with export to Google Sheets and auto-refreshable reports