Atlo
Atlo is a wholesale sales platform that automatically scans retail partners' public websites to track product stock and price levels, identifying unrealized sales and generating personalized order proposals. The platform monitors up to 508 retail partners daily, calculates revenue loss from stock-outs, and delivers ready-to-send orders with weekly reports, helping lifestyle brands recover 12-20% of lost wholesale revenue without requiring ERP integration.
- Sales Technology
- Software Only
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Wholesale sales teams at lifestyle brands rely on manual, spreadsheet-based processes to monitor retail partner stock levels and reorder activity. CRMs and ERPs are not designed for wholesale workflows, resulting in only 10-20% of retail partners receiving active follow-up and causing brands to miss sales from stock-outs and delayed reorders.
Solution
Atlo is a wholesale sales tool that continuously scans retail partners' public websites to track product stock and pricing. It identifies out-of-stock products, calculates unrealized sales, and automatically drafts personalized order proposals tailored to each partner's optimal stock levels and sell-through benchmarks. The platform monitors partner activity on campaigns and product launches, sending alerts when partners miss agreed-upon actions. Sales teams receive daily prioritized action lists with clear reorder signals, enabling them to focus attention on partners where revenue is being lost. No complex ERP integration or setup is required; the platform can be operational within hours.
Target Audience
Wholesale and sales teams at interior, design, and lifestyle brands managing 20 or more retail partners across Europe and the USA, including companies with €100M+ in wholesale sales analyzed on the platform.
Features
- Daily automated scans of retail partners' websites monitor stock availability and price levels across up to 508 retail partners
- Auto-generated, partner-specific order suggestions based on each partner's product mix and peer benchmarking, including hero SKU identification based on 30-day sell-through
- Stock alerts identify fast-moving products at risk of sell-out and highlight overdue reorders, with unrealized sales calculated weekly
- Partner activation workflows track campaign and product launch execution, flagging late or inactive partners with automatic follow-up notifications
- Daily prioritized action lists for each sales rep with clear revenue-loss signals and reorder signals
- No complex ERP integration or setup required; platform can be operational within hours