The startup offers revenue mapping software that utilizes data mapping algorithms to ingest, organize, normalize, and visualize business revenue streams. This technology enables companies to generate custom-tailored reports, significantly reducing the time spent on revenue analysis and enhancing overall revenue generation.
Funding
$900K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Publishers often struggle with fragmented revenue data across numerous ad servers, analytics platforms, and SSPs, leading to inefficient analysis and difficulty in optimizing ad spend. Manually consolidating and normalizing this data is time-consuming and prone to errors, hindering effective revenue management.
Solution
atlasMind offers a publisher revenue mapping platform that automates the ingestion, organization, and visualization of revenue data from various sources. The platform utilizes data mapping algorithms to normalize disparate data streams, providing a unified view of revenue performance. This enables publishers to generate custom reports, track key performance indicators (KPIs), and identify revenue discrepancies, ultimately improving ad operations and maximizing ROI. The platform integrates with a wide range of ad servers, analytics platforms, spend platforms, SSPs/Exchanges, OVPs/Video, and other services.
Target Audience
The primary target audience includes digital publishers and ad operations teams seeking to streamline revenue analysis, optimize ad spend, and improve overall revenue generation.
Features
- Data ingestion and normalization from 25+ revenue sources, including DFP, Freewheel, Mopub, Google Analytics, Moat, Outbrain, Taboola, and various SSPs/Exchanges.
- Comprehensive session data, including pages per session, ads per page, RPS, RPM, CPM, viewability, and click data.
- Unlimited campaign and UTM tracking for detailed performance analysis.
- Full spend data integration for user acquisition on social, display, and native platforms.
- Custom business line report development tailored to specific needs.
- Contextual email alerts and daily reports with revenue discrepancy detection.
- Detailed revenue reports broken down by device type, country, and advertiser.
- API access and custom subdomain for business-ready integration.
- Unlimited user seats with security roles for secure team collaboration.