The startup develops a tire pressure monitoring system that provides fleet managers with real-time data on tire pressures and temperatures, along with vehicle tracking and geofencing capabilities. This technology reduces operational costs and enhances safety by preventing tire-related incidents and improving fleet efficiency.
Funding
$330K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Maintaining optimal tire pressure in fleet vehicles is challenging, leading to increased fuel consumption, reduced tire lifespan, and potential safety hazards. Traditional methods of manual inspection are time-consuming, prone to human error, and often fail to detect gradual pressure loss. Unpowered trailers pose an additional challenge, as monitoring their tire pressure and security requires independent power sources.
Solution
ATLAS by Tough Tech provides an integrated telematics solution for real-time tire pressure monitoring, vehicle tracking, and security, designed for demanding fleet environments. The system features a battery-backed telematics gateway that collects data from various sensors, including tire pressure, axle load, and wheel loss detectors, even when the vehicle or trailer is unpowered. This data is transmitted to the ATLAS Insight web application and mobile app, providing fleet managers with immediate alerts and diagnostic information. The system supports a range of TPMS sensors, including standard and large-bore options, and offers features like geofencing, engine monitoring, and driver behavior analysis.
Target Audience
The primary target audience includes fleet managers, commercial vehicle operators, and off-the-road (OTR) equipment operators seeking to improve safety, reduce operational costs, and extend the lifespan of their tires.
Features
- Real-time tire pressure monitoring (TPMS) with alerts for under-pressure, over-pressure, and rapid deflation
- GPS vehicle tracking with geofencing capabilities and historical journey data
- Battery-backed operation for continuous monitoring of unpowered trailers
- Wheel loss and hub temperature monitoring to detect loosening wheel nuts and potential hub fires
- Axle load monitoring for optimizing load distribution and preventing overloading
- Integration with a user-friendly web application (ATLAS Insight) and mobile app for remote monitoring and control
- Support for a wide range of sensors, including door opening, refrigeration, and other custom inputs
- Two CANbus interfaces for vehicle parameter recording and data sharing with onboard systems
- Over-the-air (OTA) updates for seamless software maintenance and feature enhancements
- Multi IMSI eSIM for global cellular connectivity on 2G and CAT-M1 (4G/LTE) networks
- API integration for seamless data exchange with existing fleet management systems