Atica provides a revenue management platform for hotels that utilizes proprietary technology to automate digital marketing and sales processes, targeting local businesses to secure corporate and group bookings. By analyzing historical performance and market demand, Atica's system identifies opportunities for up to 40% annual revenue growth while managing complex online distribution channels.
Funding
Funding not disclosed
Founders
Product
Problem
Hotels often struggle to efficiently manage digital marketing and sales processes, particularly in targeting local businesses for corporate and group bookings. This can lead to missed revenue opportunities and difficulties in optimizing online distribution channels.
Solution
Atica provides a revenue management platform that automates digital marketing and sales for hotels, focusing on securing corporate and group bookings from local businesses. The platform uses a proprietary lead generation and CRM tool to identify potential clients and manage relationships. Atica's system also includes digital strategy and reactive sales management, optimizing revenue from both the hotel's website and third-party channels. By analyzing historical performance, market demand, and competitor pricing, Atica helps hotels identify opportunities for revenue growth and manage their online presence.
Target Audience
Atica targets hotels seeking to increase revenue through improved digital marketing, proactive sales strategies, and better management of online distribution channels.
Features
- Proprietary software scans the internet for local businesses and their contacts
- Automated digital email campaigns introduce the hotel to key decision-makers
- Dedicated sales manager closes deals and secures business
- Management of complex digital channels like Booking.com and Expedia
- Data science tools analyze historical performance, market demand, and STR reports to create accurate revenue forecasts
- Dedicated revenue manager adjusts ADR and channel mix daily by monitoring competitor pricing and current bookings
- Online reputation management, including replying to reviews and refining third-party website content