Athlytic is an AI-driven marketplace that utilizes social analytics to match college athletes with brands seeking authentic influencer partnerships. This platform addresses the challenge of connecting brands with the right athlete demographics, enhancing campaign effectiveness and engagement with Gen Z audiences.
Funding
$405K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AGGFNM+1Founders
Product
Problem
Brands struggle to efficiently identify and partner with college athletes who possess authentic influence and align with their target demographics. This often leads to ineffective marketing campaigns and difficulty engaging with Gen Z audiences.
Solution
Athlytic offers an AI-powered platform that streamlines the process of connecting brands with college athletes for influencer marketing campaigns. By leveraging social analytics, the platform matches athletes with brands based on audience demographics and engagement metrics, ensuring campaign effectiveness. Athlytic provides tools to manage contracts, track deliverables, and facilitate communication between brands and athletes throughout the content creation process. The platform also offers features for creating campaign briefs and managing feedback loops, simplifying campaign oversight.
Target Audience
Athlytic's primary customers are brands seeking to engage with Gen Z audiences through authentic influencer partnerships with college athletes.
Features
- AI-driven athlete discovery based on social analytics and audience demographics
- Centralized platform for managing athlete contracts and campaign deliverables
- Automated campaign brief generation and feedback management
- Tools for tracking campaign performance and engagement metrics
- Access to a network of over 5,000 college athletes
- Options for full-service campaign management