ATHLOS organizes women‑only elite track and field meets in major urban venues, pairing competition with curated cultural programming. It provides a unified platform for ticketing, sponsorship activation, broadcast rights, and real‑time performance analytics, allocating 10 % of revenue directly to participating athletes and offering equity stakes in the league. Revenue is generated from ticket sales, sponsorship agreements, broadcast fees, and merchandise.
Funding
Funding not disclosed
Founders
Product
Problem
Elite female track and field athletes have limited access to high‑visibility, women‑only competition platforms, and existing events often provide insufficient financial reward distribution for the athletes themselves.
Solution
ATHLOS operates a series of premium, women‑only track and field meets that blend elite sport with curated cultural experiences in major urban venues. The organization runs a unified event‑management and digital‑distribution platform that handles ticketing, sponsorship activation, and broadcast rights, delivering live streams and on‑site experiences to a broad audience. Revenue from these streams is pooled, and a fixed 10 % give‑back is paid directly to participating athletes, creating a transparent earnings model. ATHLOS also offers a league structure that includes athlete ownership stakes, enabling competitors to share in the long‑term commercial upside. Integrated performance analytics capture real‑time results, feeding fan‑engagement dashboards and sponsor‑focused data insights. The model leverages multi‑channel marketing—including music performances and celebrity appearances—to amplify spectator appeal and brand exposure.
Target Audience
The primary customers are elite female track and field athletes and their sponsor partners, complemented by sports fans and brands seeking authentic engagement with women’s athletics.
Features
- Women‑only meet series hosted in high‑profile venues (e.g., Icahn Stadium) with free public admission and live‑stream distribution
- Centralized platform for ticketing, sponsorship packages, and broadcast rights that consolidates all revenue streams
- 10 % revenue give‑back program that disburses earnings directly to athletes on a per‑event basis
- Athlete equity opportunities within the ATHLOS league, allowing competitors to hold ownership stakes
- Real‑time performance capture and analytics dashboard for fans, media, and sponsors
- Integrated cultural programming (live music, celebrity hosts) to enhance the spectator experience and drive brand activation
- Dedicated e‑commerce storefront for official merchandise and fan products, linked to event branding
- API access for media partners to retrieve live feeds, results, and athlete data for seamless integration