Athletic Brewing Company produces a full line of award‑winning, craft‑style non‑alcoholic beers and sparkling hop waters with less than 0.5% ABV, delivering the aroma, body, and finish of traditional brews. The products are sold directly online across the U.S., with options for individual packs, curated variety packs, and a Subscribe & Save program, while the Athletic Club membership offers discounted pricing, free shipping, and exclusive releases.
Funding
$68M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
GAFounders
Product
Problem
Consumers seeking flavorful beer alternatives often face a limited selection of low‑alcohol or non‑alcoholic options that taste like traditional craft brews, and many of those products are only available in specialty stores or require costly on‑premise purchases.
Solution
Athletic Brewing produces a full line of award‑winning, craft‑style non‑alcoholic beers and sparkling hop waters that contain less than 0.5% alcohol by volume, delivering the aroma, body, and finish of conventional brews. The products are sold directly through an online storefront, allowing nationwide delivery (excluding a few states) and enabling customers to purchase individual packs, curated variety packs, or set up recurring deliveries via the Subscribe & Save program. Additionally, the Athletic Club membership (US$29 per year) offers members discounted pricing on 6‑packs, free continental shipping, exclusive brews, and merchandise perks, creating a recurring revenue stream and fostering brand loyalty.
Target Audience
Primary customers are health‑conscious adults, active lifestyle enthusiasts, and consumers who avoid alcohol but still want craft‑beer flavor, as well as retailers and subscription shoppers seeking convenient, high‑quality non‑alcoholic beverages.
Features
- Over 30 distinct beer styles (IPA, pilsner, kolsch, sour, cocktail‑inspired, etc.) and a sparkling hop water line, all brewed to <0.5% ABV for true non‑alcoholic experience
- Award‑winning formulations recognized with 25+ gold‑medal beer awards and 35,000+ five‑star consumer reviews
- Direct‑to‑consumer e‑commerce platform with nationwide shipping (free on orders $50+ or for subscribers) and real‑time inventory updates
- Subscribe & Save program offering up to 15% off, flexible delivery frequency, and the ability to skip, edit, or cancel any month
- Athletic Club membership provides $10.99 6‑pack brews, $8.99 6‑pack sparkling waters (minimum purchase requirements), 20% off 19.2 oz packs, 25% off merch, exclusive brews, and free glassware
- B‑Corp certified company emphasizing sustainable ingredient sourcing and community support for local trails