Founder
Athlete Value Lab
Athlete Value Lab provides data-driven sponsorship intelligence for athletes, translating competition results, earned media, and owned digital presence into concrete monetary valuations. Its AthleteIQ methodology produces traceable valuation reports, pitch decks, and commercial strategies, helping athletes negotiate from a position of data parity with brands. The service works across the full career cycle, from first valuations to Olympic medalists, in sports like triathlon, cycling, and athletics.
- Data & Analytics
- Sports Technology
- Software Only
- Artificial Intelligence
- Sales Technology
Updated 12 days ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Athletes negotiate sponsorship deals without access to the same data that brands possess, creating a significant information asymmetry. Without reference points, athletes either undercharge for their value or lose deals entirely, costing them thousands of dollars annually. They also lack the quantitative evidence needed to justify investment to potential sponsors.
Solution
Athlete Value Lab provides data-driven sponsorship intelligence designed specifically for athletes, not brands or agencies. The company builds quantitative models that translate athletic performance, social media presence, media exposure, and market context into a concrete monetary value for each athlete's personal brand. Unlike traditional sponsorship platforms that serve the corporate side, Athlete Value Lab equips athletes with valuation reports, structured pitch decks, and commercial strategies backed by a three-dimension methodology called AthleteIQ. The approach combines international valuation standards with market-specific calibration, ensuring relevance across different sports and geographies.
Target Audience
Primary customers are individual athletes across all sports and career stages—from emerging competitors to Olympic medalists—as well as the managers and agencies who represent them. The service is particularly relevant for athletes without agency representation or those seeking to validate their market worth independently.
Features
- AthleteIQ methodology weighing three data dimensions per sport and market: competition results, earned media, and owned digital
- Sponsorship valuation reports with concrete monetary figures, including media value generated and realistic capture potential
- Pre-built pitch decks containing audience data, structured sponsorship packages, and data-backed value ranges
- Free career value gap calculator showing the cumulative financial impact of improved negotiation over 10-15 contracts
- Market-specific calibration that adapts international valuation standards to local sponsorship environments
- Traceable inputs from public sources, with uncertainty ranges published instead of false precision