Athletes.org AO is a players association that provides college athletes with financial guidance, advocacy, and decision-making support tailored to their unique challenges in navigating college athletics. The platform empowers athletes to maximize their income potential and amplify their voices in a complex landscape of collegiate sports.
Funding
Funding not disclosed
Founders
Product
Problem
College athletes often lack adequate representation and support in navigating the complexities of collegiate sports, particularly concerning financial guidance, legal matters, and maximizing their potential in a rapidly evolving landscape. They often miss out on opportunities due to a lack of knowledge and resources. Existing support systems may not always prioritize the athletes' best interests.
Solution
Athletes.org (AO) functions as a player's association, providing college athletes with the resources and advocacy needed to navigate the challenges and opportunities within collegiate sports. AO empowers athletes by amplifying their voices, offering on-demand support for critical decisions, and maximizing their income potential through innovative means. The organization provides a platform for athletes to connect with verified service providers, access educational resources, and participate in collective negotiations, ensuring their interests are represented and protected. AO's structure includes Athletes, Inc. for group licensing and NIL deals, AO Chapters for sport and conference-specific advocacy, and a verified network of experts.
Target Audience
The primary target audience includes current college athletes, high school athletes with college offers, and current/former professional athletes seeking resources, representation, and a supportive community.
Features
- AO Verified Network: Connects athletes with verified legal, medical, mental wellness, and branding service providers.
- Free Background Check Service: Provides athletes with free background checks on agents and collectives.
- Q&AI: Answers athletes' questions on brand building, financial education, and NIL contracts.
- The Athletes’ School Ratings: Allows athletes to rate and review their schools.
- AO Chapters: Organizes members into sport and conference-specific groups for targeted advocacy.
- Athletes, Inc.: Represents members in group licensing and NIL deals.
- Mobile App: Provides access to member benefits, resources, and the AO Network.
- Issue Reporting: Allows athletes to anonymously report issues at their school.