Athlete+ is a banking platform that automates financial management for athletes, providing tools for tracking spending, monitoring balances, and managing NIL endorsements. The platform addresses the lack of financial literacy and access to equitable financial services for athletes, enhancing their financial outcomes during and after their sports careers.
Funding
$210K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Millions of athletes, including student-athletes, lack access to adequate financial literacy education and equitable financial services, hindering their ability to manage their finances effectively during and after their sports careers. Many enter college without prior financial literacy, and struggle to navigate new opportunities to monetize their name, image, and likeness (NIL).
Solution
Athlete+ provides a banking and financial wellness platform designed specifically for athletes, automating financial management and enhancing financial literacy. The platform offers tools to track spending, monitor balances, and automate savings, providing real-time feedback on spending habits and easy-to-understand financial education. Athlete+ also facilitates NIL endorsement management by connecting athletes with brands, automating compliance, and tracking their NIL Score. The Athlete+ Visa Debit Card provides exclusive perks and cashback rewards, helping athletes build a better financial future.
Target Audience
The primary target audience includes student-athletes, professional athletes, and athletic departments seeking to improve financial literacy and provide equitable financial services to their athletes.
Features
- Spending insights: Categorizes purchases and tracks spending habits compared to income.
- Automated savings tools: Motivates users by tracking earnings and savings progress week over week.
- NIL endorsement management: Connects accounts to NIL marketplaces for quicker payments and automated compliance.
- NIL Score tracking: Monitors and analyzes an athlete's Name, Image, and Likeness value.
- Athlete+ Visa Debit Card: Provides exclusive travel and sports venue perks, and cashback rewards.
- Financial literacy resources: Offers educational snippets and gamified learning experiences.