ALC offers a platform that helps universities, student‑athletes, and licensees manage Name, Image, and Likeness (NIL) programs, streamlining deal creation, compliance, and revenue tracking. By focusing on the largest and most competitive conferences, the service enables schools to recruit and retain talent while protecting athletes and simplifying the complex NIL landscape.
Funding
Funding not disclosed
Founders
Product
Problem
Universities participating in major athletic conferences face a fragmented NIL (Name, Image, Likeness) landscape, making it difficult to recruit and retain talent while ensuring compliance with evolving regulations and protecting student‑athletes from licensing risks.
Solution
ALC offers an end‑to‑end NIL platform that centralizes licensing, compliance, and revenue management for collegiate athletic programs. The system automates contract creation, tracks endorsement deals, and provides real‑time compliance monitoring to reduce administrative burden. By consolidating opportunities in a single marketplace, the platform helps schools attract top recruits and retain existing athletes through transparent revenue sharing. Integrated analytics surface earning potential and compliance status, enabling athletic departments to make data‑driven decisions. The solution also includes safeguards that protect student‑athletes’ personal brands and ensure all transactions meet NCAA and conference guidelines.
Target Audience
Primary customers are athletic departments and compliance offices at universities competing in the nation’s largest and most competitive conferences, as well as the student‑athletes they support.
Features
- Centralized NIL licensing hub with automated contract generation and digital signatures
- Real‑time compliance engine that flags regulatory violations and logs audit trails
- Marketplace for brand partnerships, allowing universities to match athletes with vetted sponsors
- Revenue analytics dashboard that tracks earnings, payout schedules, and forecasted income
- Role‑based access controls for administrators, athletes, and external licensees
- API integrations with existing university ERP and student information systems
- Secure data storage and encryption to protect athlete personal information