Asuer
Asuer provides fintech-powered technology and mobile connectivity solutions for community-based businesses and entrepreneurs across Southern Africa. Its offerings include custom ERP, CRM, and sales force tools accessible via mobile, web, and WhatsApp, plus Asuer Connect, a prepaid mobile network with flexible voice, data, and WhatsApp bundles. The technology division currently powers the digital operations of Botle Buhle Brands' 65,000+ community sales representatives.
- Telecommunications
- Enterprise Software
- Sales Technology
- Software Only
- Artificial Intelligence
- Financial Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Community-based businesses and entrepreneurs in Southern Africa often lack access to affordable, integrated technology and mobile solutions that support their operations and daily communication. Existing options are frequently fragmented, contract-bound, or not designed for the specific needs of community-led enterprises, limiting their ability to grow and connect efficiently.
Solution
Asuer addresses this by providing a suite of fintech-powered products and solutions built for individuals, communities, and businesses. The company's technology division delivers custom ERP, CRM, and sales force management tools, designed to be accessible via mobile, WhatsApp, web, or desktop, with a strong emphasis on data-driven dashboards and AI-assisted development. Complementing this, Asuer Connect offers a prepaid mobile network with affordable voice, data, and WhatsApp bundles, ensuring seamless communication without long-term contracts. By combining these business systems with reliable connectivity, Asuer creates an integrated ecosystem that supports operational efficiency and community engagement.
Target Audience
Asuer's primary customers are community-based entrepreneurs, small businesses, and their networks across Southern Africa, including the 65,000+ members of the Botle Buhle Brands sales force who use the technology and mobile services.
Features
- Custom ERP and operations software covering purchases, accounting, and warehouse management
- CRM and sales force tools for lead capture, team performance tracking, and customer account management
- Multi-channel access via mobile, web, WhatsApp, and desktop, with options for zero-data-charge usage
- AI-assisted software design and development to accelerate feedback-to-deployment cycles
- Prepaid mobile network (Asuer Connect) with no contracts, running on Cell C's nationwide network
- Flexible bundle options with 1-day, 7-day, and 30-day validity, including all-in-one combos (from R15) and standalone data, voice, and WhatsApp packages
- Number porting capability for prepaid users, allowing customers to keep their existing number