Aste Wellness formulates skincare products based on Ayurvedic principles, ensuring they are non-toxic and hormone-safe. Their products aim to promote skin health and overall well-being through natural ingredients and traditional practices.
Funding
Funding not disclosed
Founders
Product
Problem
Many commercially available skincare products contain toxic ingredients and hormone disruptors, posing potential risks to women's health during vulnerable stages of life such as menstruation, postpartum, perimenopause, and menopause. Consumers are seeking safer, more natural alternatives that align with holistic wellness principles.
Solution
Aste Wellness formulates skincare products based on Ayurvedic principles, ensuring they are non-toxic, hormone-safe, and plant-powered. The product line is designed to support women's health through various life stages, using carefully sourced ingredients and traditional practices. Aste Wellness emphasizes transparency in ingredient sourcing and a commitment to safety, offering a holistic approach to beauty that empowers women to heal from the outside in.
Target Audience
The primary target audience includes women seeking hormone-safe, non-toxic skincare solutions rooted in Ayurvedic principles, particularly those in vulnerable stages of feminine life such as menstruation, postpartum, perimenopause, and menopause.
Features
- Products formulated with non-toxic and hormone-safe ingredients
- Ayurvedic formulations incorporating traditional herbs and oils
- Products are crafted with care from indigenous farmers of ancestral lands
- Ancient medicinal mantras are chanted during the making of the products
- Products are free from parabens, phthalates, sulfates, silicones, mineral oils, dyes, and synthetic or artificial fragrances
- Key ingredients include Coconut, Castor, Shatavari, Rosehip, Neem, Grapeseed, Mulethi (Licorice), and Sweet Almond
- Product line includes Feminine Navel Oil, Sacred Body Bars, Himalayan Hair Oil, Makeup Remover and Cleansing Oil, and more