Asterra
Asterra provides an AI-powered phone handling service that answers inbound calls, takes orders, and books reservations for restaurants and other service businesses without requiring staff involvement. The system integrates directly with existing POS, reservation, and booking platforms, automatically syncing order and booking data, and includes smart escalation to transfer calls to a live agent when needed. It offers centralized multi-location management with per-store controls and flat monthly pricing starting at $249/month.
- AI Agents
- Artificial Intelligence
- Hospitality & Travel Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Service-based businesses frequently miss inbound phone calls during peak hours, after hours, or when staff are occupied with in-person customers. Missed calls translate directly into lost orders, unbooked reservations, and unanswered customer questions, while hiring dedicated phone staff is costly and inefficient for many small and mid-sized operations.
Solution
Asterra provides a fully trained AI host that handles inbound phone calls end-to-end, from answering to completing orders and reservations without any staff involvement. The AI agent is trained on each business's specific menu, hours, specials, and policies, and can answer questions like a knowledgeable employee. When a call ends, orders and reservations are automatically synced directly into the business's existing POS, reservation, or booking platform—no double entry or platform switching required. The system includes smart escalation that recognizes when a human is needed and hands off the call instantly. A centralized dashboard provides real-time visibility into call volumes, order counts, and outcomes across all locations, with per-store controls to toggle phone handling on or off or switch to info-only mode during rushes.
Target Audience
Primary customers are restaurants, salons, and other service-based businesses that rely on inbound phone calls for orders and reservations, including single-location operations, restaurant groups, and franchises with multiple locations.
Features
- AI phone agent trained on each business's menu, hours, specials, and policies for natural, context-aware conversations
- Direct integration with POS systems (Square, Toast, Clover), reservation platforms (OpenTable), and booking systems (Booksy, Fresha) for automatic order and booking placement
- Smart escalation that detects when a caller needs a human and transfers the call instantly
- Automatic SMS confirmations sent to customers after every booking or reservation
- Multi-location dashboard with per-store agents, scoped manager views, and franchise-level oversight
- Instant toggles to enable, disable, or switch any location to info-only mode during peak times
- 24/7 availability with automatic info-only mode after hours to answer questions without taking orders
- Call recording and transcription for quality assurance and agent refinement