Asseta offers a cloud‑based general ledger platform that consolidates accounting, banking, and investment data for family offices and multi‑family investment firms into a single source of truth. The system automates transaction coding, inter‑company reconciliation, and multi‑currency asset tracking while providing real‑time consolidated reporting, customizable dashboards, and role‑based access controls through direct integrations with custodians, banking aggregators, and platforms such as Addepar, Arch, and Coinbase.
Funding
$905K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Family offices and multi‑entity investment firms often manage financial data across disparate accounting, banking, and investment systems, leading to fragmented records, manual spreadsheet reconciliations, and limited real‑time visibility across entities and asset classes.
Solution
Asseta provides an intelligent, cloud‑based general ledger platform purpose‑built for family offices and multi‑family offices. The system consolidates accounting, banking, and investment data from dozens of entities into a single source of truth, delivering real‑time consolidated reporting, multi‑dimensional analytics, and audit‑ready financial statements. Built‑in automation codes transactions, reconciles inter‑company activity, and supports multi‑currency, multi‑asset tracking, reducing manual effort and error. Direct integrations with custodians, banking aggregators, and leading investment platforms (e.g., Addepar, Arch, Bill.com, Ramp, Coinbase) enable seamless data flow without duplicate entry. Users can configure custom dimensions, build bespoke reports and dashboards, and control access through granular role‑based permissions, providing both transparency for principals and control for finance teams.
Target Audience
Primary customers are single‑family and multi‑family offices, as well as investment firms that manage complex, multi‑entity portfolios and require integrated accounting, cash management, and investment reporting.
Features
- Unified multi‑entity general ledger supporting 20–100+ entities with real‑time consolidation
- Automatic transaction coding, inter‑company reconciliation, and rules‑based classifications
- Multi‑dimensional data model with custom dimensions for assets, families, entities, and strategies
- Integrated banking connectivity to 15,000+ institutions via Plaid and direct feeds, with auto‑reconciliation
- Bi‑directional integrations with investment platforms (Addepar, Arch, Coinbase) and AP tools (Bill.com, Ramp)
- AI‑powered invoice scanning and document vault for secure storage and audit trails
- Customizable chart of accounts, report writer, and drag‑and‑drop dashboard builder with export to Excel/PDF
- Role‑based permissioning, immutable audit logs, SOC 2 Type II and GDPR compliance, and MFA security