About Yazi

Yazi is a market research platform that utilizes WhatsApp to conduct surveys, interviews, and diary studies, achieving response rates of up to 62% in hard-to-reach demographics. By integrating real-time analytics and multimedia data collection, Yazi addresses the limitations of traditional digital communication channels, ensuring comprehensive insights and faster results.

```xml <problem> Traditional market research methods often struggle with low response rates and difficulty reaching diverse demographics, leading to skewed data and incomplete insights. Email and web-based surveys can be ineffective in engaging populations with limited internet access or those who prefer mobile communication channels. </problem> <solution> Yazi is a market research platform that leverages WhatsApp to conduct surveys, diary studies, and in-depth interviews, achieving higher response rates and deeper engagement, particularly in hard-to-reach markets. The platform allows researchers to script, design, launch, and analyze surveys through a web application, delivering questions to participants via WhatsApp for a conversational experience. Yazi supports various question types, including multiple-choice, image, video, and voice notes, enabling the collection of rich, multimedia data. Real-time project tracking and comprehensive data security measures, including GDPR and POPIA compliance, ensure efficient and secure data collection. </solution> <features> - WhatsApp integration for direct engagement with participants - Support for multiple question types, including text, images, videos, and voice notes - AI Interviewer for conducting in-depth interviews at scale - Real-time project tracking to monitor participant progress and completion rates - Automated notifications and reminders to improve response rates - Data security measures, including anonymization, encryption, and role-based access control - GDPR and POPIA compliance with options for regional data storage in the EU or South Africa - Data quality checks, including speeding detection, gibberish filtering, and straight-lining prevention </features> <target_audience> Yazi is designed for customer experience teams, market research firms, and other organizations seeking to gather feedback and insights from diverse populations, particularly in markets where WhatsApp is the dominant communication channel. </target_audience> ```

What does Yazi do?

Where is Yazi located?

Yazi is based in Cape Town, South Africa.

When was Yazi founded?

Yazi was founded in 2020.

How much funding has Yazi raised?

Yazi has raised 6300.

Location

Cape Town, South Africa

Founded

2020

Funding

6300

Employees

3 employees

Find Investable Startups and Competitors

Search thousands of startups using natural language

AI voice (2021+)underground pipe robots energy flexibility software

Start Searching

Yazi

⚠️ AI-generated overview based on web search data – may contain errors, please verify information yourself! You can claim this account with your email domain to make edits.

Executive Summary

askyazi.com 700+

Crunchbase

Founded 2020 – Cape Town, South Africa

Funding

Estimated Funding

Team (<5)

No team information available.

Company Description

Problem

Traditional market research methods often struggle with low response rates and difficulty reaching diverse demographics, leading to skewed data and incomplete insights. Email and web-based surveys can be ineffective in engaging populations with limited internet access or those who prefer mobile communication channels.

Solution

Yazi is a market research platform that leverages WhatsApp to conduct surveys, diary studies, and in-depth interviews, achieving higher response rates and deeper engagement, particularly in hard-to-reach markets. The platform allows researchers to script, design, launch, and analyze surveys through a web application, delivering questions to participants via WhatsApp for a conversational experience. Yazi supports various question types, including multiple-choice, image, video, and voice notes, enabling the collection of rich, multimedia data. Real-time project tracking and comprehensive data security measures, including GDPR and POPIA compliance, ensure efficient and secure data collection.

Features

WhatsApp integration for direct engagement with participants

Support for multiple question types, including text, images, videos, and voice notes

AI Interviewer for conducting in-depth interviews at scale

Real-time project tracking to monitor participant progress and completion rates

Automated notifications and reminders to improve response rates

Data security measures, including anonymization, encryption, and role-based access control

GDPR and POPIA compliance with options for regional data storage in the EU or South Africa

Data quality checks, including speeding detection, gibberish filtering, and straight-lining prevention

Target Audience

Yazi is designed for customer experience teams, market research firms, and other organizations seeking to gather feedback and insights from diverse populations, particularly in markets where WhatsApp is the dominant communication channel.