Verso
Verso is an AI-powered qualitative research platform that automates the entire research workflow—from designing interview guides to conducting adaptive 1:1 video or voice interviews and synthesizing multimodal responses into actionable insights. The platform captures emotional cues alongside spoken contentlor and delivers structured results typically within 24–72 hours. Verso also builds a dynamic consumer intelligence repository, enriched with each study, that enables ongoing access to evolving consumer personae.
- Data & Analytics
- Artificial Intelligence
- AI Agents
- Software Only
- Enterprise Software
Funding
Raised to date
$6MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 1 round
1HOCSC$6M · Seed
Announced Oct 2026 · from article date
Disclosed cumulative: $6M
Founders
Founder details are not available yet.
Product
Problem
Traditional qualitative research relies on manual briefing, recruiting, moderating, and analysis, which can take weeks or months and often yields limited, surface-level insights that miss emotional cues and lack scalability.
Solution
Verso provides an AI-powered platform that automates the entire qualitative research workflow—from generating structured interview guides to conducting adaptive 1:1 video or voice interviews and synthesizing multimodal responses. The AI conducts interviews in real time, capturing both spoken content and emotional signals such as facial expressions and tone. Collected data are processed with multimodal analysis to produce clear, actionable insights within a week, at a fraction of traditional agency costs. The platform also builds a dynamic consumer intelligence repository that grows with each study, enabling continuous access to enriched consumer personas. By scaling data collection across diverse audiences and languages, Verso delivers robust, confidence-building insights faster than conventional methods.
Target Audience
Verso serves brand and product teams, marketers, and consumer researchers who need fast, deep qualitative insights for product testing, brand positioning, and behavioral studies.
Features
- AI-generated interview guides tailored to explore motivations, beliefs, and lived experiences
- Real-time adaptive video or voice interviews that capture verbal responses and emotional cues, with the AI probing and following up based on each participant's answers
- Multimodal analysis of text, video, audio, and visual inputs to produce structured insight reports
- Rapid turnaround delivering full study results typically within 24–72 hours depending on scope and sample size
- Scalable recruitment of diverse consumer panels across languages and regions, or the ability to tap the customer's own base
- Dynamic consumer intelligence platform that aggregates insights across studies for ongoing access to evolving consumer personae
- Enterprise-grade security with GDPR and global privacy compliance; data encrypted, stored securely, and anonymized by default with participant consent managed throughout