Verso offers an AI‑driven platform that automates qualitative research, generating interview guides, conducting adaptive video or voice interviews, and analyzing multimodal data—including facial expressions and tone—to deliver actionable consumer insights within a week. The system scales recruitment across languages and regions, creating a dynamic intelligence repository that provides continuous, cost‑effective access to deep consumer personas for brand and product teams.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional qualitative research relies on manual briefing, recruiting, moderating, and analysis, which can take weeks or months and often yields limited, surface‑level insights that miss emotional cues and lack scalability.
Solution
Verso provides an AI‑powered platform that automates the entire qualitative research workflow—from generating structured interview guides to conducting adaptive 1:1 video or voice interviews and synthesizing multimodal responses. The AI conducts interviews in real time, capturing both spoken content and emotional signals such as facial expressions and tone. Collected data are processed with multimodal analysis to produce clear, actionable insights within a week, at a fraction of traditional agency costs. The platform also builds a dynamic consumer intelligence repository that grows with each study, enabling continuous access to enriched consumer personas. By scaling data collection across diverse audiences and languages, Verso delivers robust, confidence‑building insights faster than conventional methods.
Target Audience
Verso serves brand and product teams, marketers, and consumer researchers who need fast, deep qualitative insights for product testing, brand positioning, and behavioral studies.
Features
- AI‑generated interview guides tailored to explore motivations, beliefs, and lived experiences
- Real‑time adaptive video or voice interviews that capture verbal responses and emotional cues
- Multimodal analysis of text, video, audio, and visual inputs to produce structured insight reports
- Rapid turnaround delivering full study results in under a week
- Scalable recruitment of diverse consumer panels across languages and regions
- Dynamic consumer intelligence platform that aggregates insights across studies for ongoing access
- Cost‑effective pricing model delivering agency‑level quality at lower expense