Occam provides an AI‑driven research platform that taps a continuously engaged panel of 7,000–10,000 real people daily to deliver real‑time, psychographic insights. Its conversational polling engine interprets free‑text responses and generates dynamic follow‑ups, enabling brands, investors, and advisors to run custom studies, track purchase intent, and access longitudinal behavior data across hundreds of categories at scale.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research relies on static panels, proxy respondents, and lengthy study cycles, resulting in delayed insights, low‑trust data, and difficulty reaching niche or high‑incidence audiences.
Solution
Occam offers an AI‑driven human data platform that continuously engages 7,000–10,000 verified participants daily across hundreds of topics. The system uses AI‑powered conversational polling to collect free‑text responses, purchase‑intent signals, and Net Promoter Scores in real time. Identity‑verified respondents are linked to longitudinal psychographic profiles, enabling dynamic segmentation, cross‑tabulation, and predictive trend tracking without the need to build or maintain proprietary panels. Brands, investors, and advisors can instantly create custom, B2B, or lookalike audiences, run concept and content tests, and monitor shifts in consumer behavior or market sentiment through a single, on‑demand interface.
Target Audience
Primary customers are brand and product managers, market researchers, and investment analysts who need high‑trust, real‑time consumer and B2B insights, as well as agencies seeking access to hard‑to‑reach professional or niche audiences.
Features
- AI‑driven conversational polling that interprets free‑text answers and generates adaptive follow‑up questions at scale
- Continuous engagement of 7,000–10,000 daily participants, providing real‑time purchase‑intent and NPS data across 100+ brands
- Longitudinal psychographic profiles with deep behavioral and attitudinal segmentation for predictive insight
- Custom audience creation using verified identity data, covering executives, specialists, frontline workers, and consumers
- Lookalike audience generation that extends existing customer data with statistically aligned, verified profiles
- Integrated cross‑tabulation and trend tracking across 11 product categories and 65 sub‑categories
- Secure, identity‑verified data collection ensuring compliance and high data fidelity