Hopkins
Hopkins is an AI visibility platform that tracks how brands appear in ChatGPT, Perplexity, Gemini, and Claude answers to shopping questions. It stores every answer in full with citations, reports visibility, share of voice, rank, and Fact Gap per engine, and uses AEO/SEO agents to diagnose and fix visibility issues. The platform supports English and Arabic, with a focus on Egypt, Saudi Arabia, and the UAE markets.
- Data & Analytics
- Marketing Technology
- Artificial Intelligence
- AI Agents
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
As shoppers increasingly use AI assistants like ChatGPT, Perplexity, Gemini, and Claude to ask buying questions, brands have no reliable way to know whether these assistants name them or their competitors. A single answer is not a measurement, as AI can respond differently to the same question multiple times, and the lack of consistent tracking hides which platforms a brand is losing on.
Solution
BrandRank (Hopkins) provides an AI visibility platform that asks the same buying questions on a daily schedule across multiple AI engines and stores every answer in full, including citations and dates. The platform reports four key metrics: visibility (how often a brand is named), share of voice (share of all mentions), rank against competitors, and Fact Gap (claims about price, stock, shipping, or returns that contradict the brand's own site). Reports are shown per engine without blending scores, so users can see which platforms they lead on and which they are invisible on. The platform also includes AEO/SEO agents that read cited sources to diagnose why an assistant said what it did, draft corrections in the brand's voice, and re-run questions to verify changes. All changes require user approval, and every run is saved for export.
Target Audience
Primary customers are online merchants, e-commerce brands, and direct-to-consumer sellers who need to monitor and improve their visibility for shopping questions asked on AI assistants, with a particular focus on markets in Egypt, Saudi Arabia, and the UAE.
Features
- Tracks ChatGPT, Perplexity, Gemini, and Claude side by side in English and Arabic, with Google AI Overviews in beta
- Stores every answer in full with citations and dates, ensuring all metrics trace back to readable evidence
- Reports visibility, share of voice, rank, and Fact Gap for each engine separately, never blended into one score
- Head-to-head comparison feature that asks the same question repeatedly to measure how often a brand beats the competitor above it
- AEO/SEO agents that identify the exact page and paragraph behind a problem, draft corrections in the brand's voice, and re-run affected questions to verify impact
- Daily tracking with confidence intervals on reported percentages, based on repeated sampling (e.g., n = 420 answers, 95% CI)