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Donna

Donna is an AI assistant designed specifically for field sales teams to reduce administrative overhead. It automates tasks like meeting preparation, note-taking, and CRM updates directly within existing sales tech stacks. This focus allows sales representatives to spend significantly more time engaging with customers and closing deals.

Traction 10/10
Brussels, Belgium · HQ
Founded 2023233K+ followers
  • Artificial Intelligence
  • Enterprise Software
  • Software Only
Updated 6 months ago

Funding

Raised to date

$4.8MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

across 1 round

+3

$4.8M · Seed

Announced Dec 2025 · from article date

Disclosed cumulative: $4.8M

Founders

6 founders

Jonas Deprez

Gent, Belgium

co-CEO/co-Founder · Co-founder & CEO

Profile summary: DALTIX - Retail Data that Works • Founder, CEO · Master of Engineering in Electrical Engineering at KU Leuven

Nicolas Christiaen

New York City, United States

Co-founder & CEO

Profile summary: Treasury Intelligence Solutions (TIS) • Chief Commercial Officer · Master at Ghent University

Olivier Mertens

Founding Partner

Lander T'Kindt

Co-founder & CPO

Profile summary: StarApps • employee

Lorenz Bogaert

Gent, Belgium

Co-founder

Profile summary: StarApps • Co-Founder and CEO · Master at Université de Namur

Xander Berkein

Gent, Belgium

Co-founder & CTO

Profile summary: yoboo • Tech lead · Bachelor at HOGENT

Product

Problem

Field sales representatives spend a significant amount of time on administrative tasks after meetings, including updating CRM records and drafting follow-up emails. This administrative burden reduces the time available for closing deals and can lead to inconsistent or inaccurate data capture.

Solution

Donna is an AI-powered sales assistant designed to automate post-meeting administrative tasks through voice commands, accessible on the go and online. By integrating with existing tools like CRM, email, messaging, and calendar applications, Donna streamlines workflows and minimizes manual data entry. The platform uses AI to capture relevant information from sales conversations, update CRM fields, and draft personalized follow-up emails. This automation reduces administrative time, ensures consistent data capture based on sales playbooks, and enables sales representatives to focus on closing deals.

Target Audience

The primary target audience is field sales representatives across various industries, including foodservice, pharma & medical devices, real estate & construction, and manufacturing.

Features

  • Voice-activated CRM updates and follow-up email drafting
  • Integration with existing CRM, email, messaging, and calendar applications
  • AI-driven data capture based on sales playbooks
  • Automated generation of meeting summaries and action items
  • Secure data storage with AES-256 encryption at rest and TLS encryption in transit
  • Regular vulnerability scans and penetration testing
  • Hosted in the EU with web application firewall and DDoS protection
This profile is AI-generated and may contain inaccuracies.