Asgard
Asgard is a sales and marketing intelligence platform that helps B2B teams identify the companies most likely to buy their product with high granularity. The platform provides sales intent detection, contact finder, and company tools stack analysis to prioritize cold prospecting, monitor key accounts, and build targeted marketing campaigns.
- Sales Technology
- Data & Analytics
- Marketing Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Sales and marketing teams struggle to identify which companies are most likely to buy their product, often wasting time and resources on cold prospecting without knowing buyer needs or timing. Without granular insights into prospect situations and pain points, outreach efforts lack precision and campaigns fail to resonate with target accounts.
Solution
Asgard provides a sales and marketing intelligence platform that leverages data to find the companies most likely to buy a product with a high level of granularity. The platform helps sales teams prioritize cold-prospection on leads most likely to convert, monitor key accounts with real-time data signals, and engage prospects efficiently at the right time with the right value proposition. For marketing teams, Asgard enables building lists of ideal accounts for any campaign and segmenting leads to create messages that appeal to each prospect's use-case. The platform includes sales intent detection to understand each potential buyer's specific situation and pain points, a contact finder to identify and segment contacts by persona, and company tools stack analysis to reveal which companies use tools that the user integrates with or competes against.
Target Audience
Primary customers are scale-up companies and B2B sales and marketing teams that need data-driven prospecting, account monitoring, and targeted campaign building.
Features
- Sales intent detection that reveals each potential buyer's specific situation and pain points to target the most receptive prospects
- Contact finder that identifies contacts matching different buyer personas and segments them for personalized sales outreach and marketing campaigns
- Company tools stack analysis showing which companies use tools the user integrates with or competes with, enabling CRM enrichment and ABM campaign personalization
- Real-time data signals for monitoring key accounts
- Ideal account list building for marketing campaigns
- Lead segmentation capabilities for use-case-specific marketing messages