ASAPP provides a Customer Experience Platform that deploys a generative AI agent for each customer, enabling first‑contact resolution across voice and digital channels while integrating with existing CRM and CCaaS systems. The platform combines autonomous AI handling with a Human‑in‑the‑Loop escalation layer and enterprise‑grade governance tools to maintain personalized service and compliance for large contact‑center operations.
Funding
Funding not disclosed
Founders
Product
Problem
Enterprise contact centers face high operational costs and inconsistent service quality because interactions depend on human agents and disparate legacy systems, making it difficult to deliver fast, personalized resolutions at scale.
Solution
ASAPP’s Customer Experience Platform (CXP) delivers a dedicated generative AI agent—GenerativeAgent®—for each customer, enabling first‑try issue resolution across voice and digital channels. The platform unifies CRM, CCaaS, and other enterprise tools in real time, providing a single, lifelong customer record that informs every interaction. AI agents act autonomously while a Human‑in‑the‑Loop Agent (HILA™) workflow routes complex cases to human staff, preserving judgment where needed. Built‑in governance, auditing, and safety guardrails give enterprises full visibility into AI decision‑making, ensuring compliance and trust. The solution scales without replacing existing infrastructure, allowing rapid deployment and continuous improvement through drag‑and‑drop orchestration and simulation tools.
Target Audience
Primary customers are large enterprises operating contact centers—such as airlines, telecommunications, and financial services—that need to automate high‑volume interactions while maintaining personalized service and regulatory compliance.
Features
- Personal GenerativeAgent® that understands, reasons, and acts across voice and digital channels to resolve queries on the first contact
- Multi‑agent architecture with a Human‑in‑the‑Loop (HILA™) layer for seamless escalation to human agents
- Interaction Intelligence that creates a unified, lifelong customer record aggregating intent, context, and conversation history
- Real‑time integration with CRM, CCaaS, and other enterprise systems via API connectors, requiring no rip‑and‑replace
- Enterprise‑grade safety and security controls, including data governance, redaction, and built‑in testing/QA
- “Glass‑box” observability tools for governance, auditing, and live dashboards that show exactly how the AI thinks and acts
- Drag‑and‑drop orchestration and simulation environment for rapid build, test, and iteration of AI agents