Aryel provides a platform for brands and agencies to create, distribute, and measure high-impact, immersive advertisements across various premium channels. The platform features tools for developing rich media creatives, leveraging AI for audience insights, and utilizing GenAI for targeted media planning. This enables advertisers to achieve higher engagement rates through advanced ad formats like 3D/AR experiences integrated with existing ad servers and DSPs.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PFounders
Product
Problem
Traditional digital advertising methods often struggle to capture audience attention and generate meaningful engagement, leading to low click-through rates and limited brand impact. Brands need more effective ways to create immersive ad experiences that resonate with consumers on an emotional level.
Solution
Aryel provides a full-stack augmented reality (AR) advertising platform that enables brands to create, distribute, and optimize immersive ad experiences across various demand-side platforms (DSPs) and ad servers. The platform supports in-banner and camera-enabled AR ads, allowing users to interact with products in 3D, try on virtual wearables, and participate in AR advergames. Aryel leverages AI-driven insights to analyze audience emotional responses, facial features, and product attention, providing data points to enhance ad performance and targeting effectiveness. By integrating AR across multiple marketing channels, including e-commerce, newsletters, and live events, Aryel helps brands captivate audiences and drive measurable results.
Target Audience
Aryel's primary customers are brands, agencies, and marketing professionals looking to enhance their digital advertising campaigns with immersive AR experiences and AI-driven insights.
Features
- AR ad creation tools for product-centric 3D/AR ads, wearable ads, 360 expandable ads, AR advergames, AR quizzes & surveys, camera effects & AR filters, and high-impact 2D ads
- AI Insights that capture human emotional responses, facial features, and product attention spots
- Sonar™ technology leverages advanced algorithms and real-time data to target audiences on premium placements
- Integrations with major ad servers, DSPs, and SSPs, including Google Display & Video 360, The Trade Desk, and Adform
- Aryel+ enables AR integration across e-commerce, newsletters, live events, packaging, and print media
- Connects with 100+ integrations, including ActiveCampaign, HubSpot, Magento, Mailchimp, Salesforce, Shopify, and WooCommerce