Arund utilizes a fleet of over 3,000 vehicles across major Canadian cities to deliver targeted out-of-home advertising, leveraging a mobile application and client portal for real-time campaign management and data analytics. This approach addresses the challenge of brand visibility by transforming everyday commutes into effective advertising opportunities, generating nearly 44,000 impressions per month.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional out-of-home advertising methods often lack precise targeting and real-time performance data, making it difficult for businesses to optimize campaigns and measure ROI effectively. Static billboards and print ads offer limited engagement and fail to capture the attention of on-the-go consumers.
Solution
Arund provides a mobile advertising platform that utilizes a network of vehicles to display targeted out-of-home advertisements across major Canadian cities. The platform leverages a mobile application and client portal to offer real-time campaign management, performance tracking, and data analytics. By transforming everyday commutes into advertising opportunities, Arund helps businesses increase brand visibility and engagement with specific geographic areas and demographics. The data-driven approach allows for dynamic campaign adjustments, ensuring maximum exposure and conversion rates.
Target Audience
Arund's primary customers are businesses and marketing agencies seeking targeted out-of-home advertising solutions to increase brand awareness and drive customer engagement within specific geographic locations.
Features
- GPS-based targeting to display ads in specific geographic areas
- Real-time campaign tracking and performance reporting through a client portal
- Mobile application for drivers to manage ad displays and track mileage
- Demographic data analysis to optimize ad placement and targeting
- Ad-hoc event pop-up capabilities for targeted advertising at special events
- Super car promotional plan to generate extra attractiveness