ARound integrates Broadcast AR and Mobile AR to create synchronized, shared experiences for live sports and entertainment. This platform delivers real-time AR enhancements to stadium videoboards while enabling localized, interactive mobile engagement for fans. The technology unites spectators into a single immersive environment, enhancing gameday participation and brand activations.
Funding
Funding not disclosed
Founders
Product
Problem
Live events often struggle to maintain audience engagement, particularly during breaks or less exciting moments, leading to decreased interest and a less immersive experience. Traditional methods of fan engagement lack interactivity and fail to capitalize on the potential of mobile technology to enhance the live event atmosphere.
Solution
ARound provides a platform that enables venues, sports teams, and brands to create shared augmented reality (AR) experiences that integrate mobile and broadcast AR, fostering real-time connections between fans and the live action. The platform allows users to point their smartphones at the field or venue to access interactive content, participate in multiplayer games, and view synchronized AR effects on both their mobile devices and stadium screens. By localizing content through 3D spatial computing, ARound ensures that all attendees can participate in the same shared experiences, turning passive viewing into active engagement. This technology bridges the gap between the physical and digital worlds, creating memorable moments and driving measurable ROI for sponsors through immersive brand activations.
Target Audience
ARound targets sports teams, entertainment venues, and brands seeking to enhance fan engagement, create immersive experiences, and drive measurable results through interactive AR technology.
Features
- Synchronized mobile and broadcast AR experiences for unified fan engagement
- WebAR accessibility, integrating into team apps without requiring extra downloads
- Stadium-wide multiplayer games and interactive experiences
- Real-time AR effects, stat overlays, and storytelling on stadium videoboards
- Customizable branding options for teams and sponsors
- Scalable platform adaptable for various sports, concerts, and live events
- Detailed engagement data and analytics for tailored activations