Armor is a consumer tech brand building expressive, gaming-focused peripherals that prioritize feel and personality over raw specifications. Its first product, the version.M1 mouse, combines a 46-gram airframe with a center-mounted PAW 3327 sensor for stable, high-speed tracking. The device is fully customizable through the Armor Ark software, which supports DPI profiles, polling rates, and macro mapping.
Funding
Funding not disclosed
Founders
Product
Problem
Gaming peripherals have become increasingly generic, with brands competing primarily on specifications while neglecting design personality and user experience. This leaves gamers and creators with devices that feel impersonal, predictable, and disconnected from their individual style and preferences.
Solution
Armor creates expressive, intelligent devices that blend design obsession with gaming culture, aiming to make everyday tech feel alive and rebellious. The brand's first product, the version.M1 mouse, is an ultralight wired peripheral engineered for reduced mass without compromising structural integrity, featuring a center-anchored sensor for consistent tracking. The device is complemented by the Armor Ark software, which allows users to fine-tune DPI profiles, polling rates, button mappings, and macros, with settings stored in onboard memory for portability. Armor positions itself as a brand that prioritizes fun and personality in gaming, offering a curated experience rather than simply chasing performance benchmarks.
Target Audience
Primary customers are gamers, creators, and tech enthusiasts who value design expression and personalized device experiences over raw performance specifications.
Features
- 46-gram airframe design that reduces mass while maintaining shell strength and balance
- Center-mounted PAW 3327 optical sensor for stable, accurate tracking at speeds up to 220 IPS
- Adjustable polling rates with four selectable modes (125/250/500/1000 Hz) via a physical switch or software
- Six customizable DPI profiles ranging from 800 to 12,000, adjustable through hardware or the Armor Ark software
- Five programmable buttons with macro support, remappable to keyboard shortcuts, media controls, and DPI toggles
- Onboard memory storage for settings, allowing profiles to travel with the mouse across different PCs without software installation
- Right-hand ergonomic sculpting supporting palm, claw, and fingertip grips for extended comfort
- PTFE skates and a 1.8-meter paracord cable for smooth gliding and flexible movement