Armoire is a clothing rental service that utilizes a personalized algorithm to curate a dynamic closet of designer brands tailored to individual style preferences. By offering free shipping, cleaning, and styling, it addresses the need for convenient access to a variety of fashionable outfits without the commitment of ownership.
Funding
$12.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many women desire access to a constantly refreshed wardrobe of high-end designer clothing but are deterred by the high costs of purchasing these items outright and the environmental impact of fast fashion. Traditional clothing ownership also involves the burdens of cleaning, storage, and the potential for clothes to become outdated or ill-fitting over time.
Solution
Armoire provides a clothing rental service that offers a dynamic, personalized closet of designer apparel delivered directly to members. Utilizing a sophisticated style algorithm that learns from user preferences and feedback, Armoire curates selections from a wide range of brands and styles, ensuring a continuous stream of new outfits. Members can select items from their personalized closet, wear them as long as desired, and then swap them out for new pieces, with free shipping, cleaning, and styling assistance included. This model provides convenient access to a diverse wardrobe without the long-term commitment or maintenance associated with traditional ownership.
Target Audience
Armoire primarily targets professional women who value style and convenience and seek a sustainable alternative to traditional clothing ownership.
Features
- Personalized style algorithm that refines recommendations based on user selections, likes, dislikes, and reviews
- Access to a curated collection of designer brands and styles, ranging from workwear to casual and formal attire
- Free shipping and returns for all rentals and swaps
- Professional cleaning services included, covering normal wear and tear
- Option for personal styling assistance to help members discover new looks and find the right fit
- Sizes ranging from 0-3X to accommodate a variety of body types
- Members-only PWR Feed, a community forum for style inspiration and support