Arlo is an AI-powered consumer research platform that helps brand, marketing, and insight leaders scope, run, and analyze multi-method studies in as little as 48 hours. The platform handles the entire research workflow—from refining problem statements and recruiting participants to delivering expert-level recommendations—while accumulating organizational context across projects. Arlo supports both B2B and B2C audiences across 80+ global markets, with reported 95% agreement with expert researcher reads.
- Artificial Intelligence
- Data & Analytics
- Marketing Technology
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
Brand, marketing, and insight leaders often face significant delays in obtaining quality consumer research, as traditional approaches require briefing agencies, managing fieldwork, and waiting weeks for results. This slow pace prevents teams from answering critical business questions quickly, especially when constrained by limited headcount and budget.
Solution
Arlo provides an AI-driven research platform that scopes, designs, and executes multi-method consumer studies, then delivers actionable recommendations in the user's preferred format. The platform refines problem statements using organizational context, recruits participants, runs fieldwork with localized guides, and builds analysis plans to interpret evidence. Arlo returns clear, expert-level recommendations that users can interrogate with follow-up questions, and the platform's knowledge compounds over time as it accumulates context from each project. This enables teams to achieve decision-ready insights in days rather than weeks, with reported 95% agreement with expert researcher reads.
Target Audience
Primary users are brand, marketing, and insight leaders at enterprises and agencies who need rapid, high-quality consumer research without adding headcount or increasing research budgets.
Features
- End-to-end research automation covering scoping, fieldwork, analysis, and recommendation delivery
- AI moderator that interacts naturally with participants, asks follow-up questions, and references previous comments
- Supports any research method (qualitative, quantitative, and mixed) across B2B and B2C audiences in 80+ global markets
- Organizational context accumulation that sharpens research questions and improves accuracy over time
- Results delivered in 48 hours from start to finish
- Output formats customizable to user preferences, with ability to ask follow-up questions and interrogate findings