Arity provides mobility data solutions that analyze driving behavior through a dataset of over one trillion miles and insights from more than 40 million drivers. This technology enables insurers to price policies based on actual driving behavior, enhancing risk assessment and improving customer targeting for marketing and advertising.
Funding
Funding not disclosed
Founders
Product
Problem
Inaccurate risk assessment in the insurance industry leads to mispriced policies, impacting profitability and customer satisfaction. Traditional methods rely on static demographic factors, failing to account for dynamic driving behaviors that significantly influence risk. This results in some safe drivers overpaying while risky drivers are undercharged.
Solution
Arity provides mobility data solutions that leverage driving behavior insights to improve risk assessment and customer targeting. By analyzing data from over two trillion miles driven by more than 40 million drivers, Arity enables insurers to price policies based on actual driving behavior rather than traditional proxies. The platform offers a suite of tools, including Arity IQ℠ for on-demand driving data, Arity Audiences for targeted marketing, and crash detection services. These solutions allow for more personalized and accurate insurance pricing, enhanced marketing campaigns, and improved road safety initiatives.
Target Audience
Arity's primary customers include auto insurance companies seeking to improve risk assessment and pricing accuracy, marketing and advertising firms aiming to target drivers with personalized offers, and public sector organizations focused on enhancing road safety.
Features
- Driving behavior insights derived from over two trillion miles of driving data
- Arity IQ℠: On-demand access to driving data for real-time analysis
- Arity Audiences: Segmentation of drivers based on risk, mileage, and commuting habits for targeted marketing
- Crash Detection: Automated alerts and assistance in the event of a vehicle collision
- Mobile Telematics Experiences: Customizable telematics solutions for various business needs
- Predictive Mobility: Forecasting tools for anticipating future driving patterns
- Data-driven insights for personalized insurance pricing based on actual driving behavior