Arima is a marketing platform that utilizes cloud-based marketing mix modeling (MMM) to provide real-time insights into the effectiveness of both digital and traditional media channels. By enabling users to create unlimited, self-directed models quickly and cost-effectively, Arima helps businesses optimize their marketing budgets and improve sales outcomes.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams often struggle to accurately measure the impact of their campaigns across various digital and traditional channels. This makes it difficult to optimize budget allocation and maximize return on investment. Traditional marketing mix modeling (MMM) can be expensive, slow, and inflexible, limiting its accessibility and utility for many businesses.
Solution
Arima provides a cloud-based marketing mix modeling (MMM) platform that enables marketing teams to quickly and cost-effectively create unlimited, self-directed models. The platform aggregates data from both digital and traditional media channels, using advanced algorithms to provide real-time insights into campaign effectiveness. By integrating directly with media planning tools, Arima allows users to translate MMM insights into actionable media plans, optimizing budget allocation to achieve specific sales goals. The platform's intuitive interface and guided step-by-step wizard empower marketing teams to build and update models without requiring specialized data science expertise.
Target Audience
Arima is designed for marketing teams and agencies of all sizes who need to optimize their marketing spend and improve sales outcomes through data-driven insights.
Features
- Cloud-based platform for creating unlimited marketing mix models
- Integration of data from digital and traditional media channels
- Real-time insights into the effectiveness of different marketing channels
- Self-directed modeling with an intuitive, step-by-step wizard
- Seamless integration with media planning tools for optimized budget allocation
- Cross-media planner to identify the ideal media mix for achieving specific goals
- Location intelligence to leverage insights into target audience behavior
- Audience builder to create advertiser-defined audiences and uncover media consumption habits